Ethical consumerism

Ethical consumerism is a type of consumer behaviour that is based on the concept of favouring ethical products and/or companies. Products and/or companies are generally defined as ethical if they’re known for having socially responsible policies, high moral values, as well as sustainable production and supply chains.

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It kind of makes sense to pay for something that is not damaging the environment, and that is making a decent living for its maker.

However, nowadays, corporate integrity has also become a marketing trend. Therefore, it’s probably worth to make sure the bold “cruelty free” or “fair-trade” claim on the packaging – is backed up with the facts (e.g. such as a renown internationally recognised independant certification institution logo).

Cruelty-free logos

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