Ethical consumerism is a type of consumer behaviour that is based on the concept of favouring ethical products and/or companies. Products and/or companies are generally defined as ethical if they’re known for having socially responsible policies, high moral values, as well as sustainable production and supply chains.
It kind of makes sense to pay for something that is not damaging the environment, and that is making a decent living for its maker.
However, nowadays, corporate integrity has also become a marketing trend. Therefore, it’s probably worth to make sure the bold “cruelty free” or “fair-trade” claim on the packaging – is backed up with the facts (e.g. such as a renown internationally recognised independant certification institution logo).