Unbelievable, but a fact! Sale campaigns are one of the most efficient marketing tricks. Across the US a Krispy Kreme sale almost paralysed traffic and caused huge lines. The deal on offer implied a dozen doughnuts for 80 cents, if customers bought a dozen doughnuts at regular price.
To summarise what the people are queueing for:
The total amount of savings in case of buying two (!) dozens: $9.
The total estimated health damage: Doughnuts are often described as one of the most health damaging foods you can eat. Having a doughnut throws off your blood sugar, raises “bad” LDL cholesterol and doesn’t provide any real nutrients whatsoever.